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Lisa Frank Incorporated
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・ Lisa Gasteen


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Lisa Frank Incorporated : ウィキペディア英語版
Lisa Frank Incorporated
Lisa Frank Inc. is a private for-profit company formed in 1979, under its founder and current CEO, Lisa Frank. The company is known for its colorful, psychedelic designs featured on a variety of media, such as school supplies and stickers.
==Company history ==

Lisa Frank, after graduating from Cranbrook Kingswood School in 1972 in Bloomfield Hills, MI, attended the University of Arizona to study art. She chose this field of study because art had been a large part of her life since childhood. She was influenced by her father who was an art collector.〔(【引用サイトリンク】url=http://blog.urbanoutfitters.com/features/omg_lisa_frank )〕 While attending university, at the age of twenty, she created a line of plastic jewelry, branded as Sticky Fingers. The line specialized in colorful fruit and novelty character pendants, utilizing characters in their designs such as Betty Boop. It was sold in stores including Neiman Marcus and Bloomingdales.
It was from this jewelry line that Frank was inspired to create her first set of colorful stickers, the same stickers that launched her brand.〔 She started Lisa Frank Incorporated in 1979, at the age of twenty-four. That same year, the company received its first million-dollar order from Spencer Gifts. Frank was 25 years old. Originally, the company only produced stickers, featuring Lisa Frank original characters and designs.〔 All Lisa Frank designs up until 1989 were colored with an airbrush painting technique, the process taking anywhere from nine to thirty-six hours to complete. According to a 1983 interview with Lisa Frank, all of the company’s stickers began with an idea concept, moved into a pencil sketch, and then were painted into an 18x24” painting before they could be approved for production. An individual sticker took, on average, a minimum of three months to fully conceptualize and produce.
Lisa Frank Inc.’s success became more prominent in 1987, when the company began producing school supplies with original Lisa Frank designs on them. These designs featured “classic” Lisa Frank characters such as Panda Painter. Lisa Frank has stated that these original characters continue to be the company’s most popular, despite several new additions over the years to the Lisa Frank character collection.〔 Lisa Frank’s original commercial slogan, “You Gotta Have It,” emerged during this time in the late 1980s.〔(【引用サイトリンク】url=http://nerdorable.net/2012/lisa-frank-urban-outfitters/ )〕 Lisa Frank's line of products—folders, pencil cases, erasers, Trapper Keepers, and notebooks—were so popular that the company was grossing over $60 million a year in sales during its peak in the 1990s. 〔
In 1989, the company stopped producing their original artwork designs using the airbrushing technique, switching to computers for their animations.〔 The technological age not only changed the way that the company produced their products, it has also has had an effect on the products that they sell. According to Frank, current designs feature more complicated and intricate patterns due to the developed technology and the variety of products that the company creates today as compared to Lisa Frank Inc.’s starting years.〔
In 2005, Lisa Frank filed for divorce of her husband, James Green, who was the CEO of Lisa Frank Inc. at that time. The two were the company’s only stockholders at the time of their separation. Frank won a court settlement that same year, stating that Green must sell all of his shares in the stock to her at a discounted price, dictated by a 1995 buy-sell agreement. This resulted in Frank resuming control as CEO of the company. During the court trial, it was revealed that Lisa Frank Inc. had grossed over $1 billion in sales since the company began in 1979.〔
In recent years, the company produces very little stationery, due to the rise in popularity of electronic communication.〔 Lisa Frank Incorporated has developed two apps for the iPhone: one customizes pictures with Lisa Frank clip art, while the other is a coloring app for Lisa Frank coloring pages.〔
In 2012, Urban Outfitters began selling Lisa Frank vintage merchandise, such as 1990s stickers and trappers keepers, on the Urban Outfitters website.
As of 2015, the Lisa Frank Inc. headquarters are still located in Tucson, Arizona, encompassing a 320,000 square foot building. However, the halcyon days of dayglo pandas and the stationery gravy train are seemingly over. The company only earned an estimated $2.3 million in annual revenue in 2012. Its retail stores have all shuttered and its products, which once dominated the back-to-school aisles in stores across the country, are tough to find today with drastically limited availability. The number of employees at the 320,000 square-foot building near the Tucson International Airport has dwindled from 350 to just six. 〔

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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